Elixir Health Foods
Jason Henderson and his wife run Elixir Health Foods in Wadebridge. In 2003 they signed up to broadband and their internet sales have now grown to account for 25-30% of their total business. They have a high street shop which they have recently expanded not only to give it a make over but also to make room for a packing area for their internet sales.
“Before broadband maintaining our e-commerce site was excruciatingly slow. Now editing content and putting up jpegs is so much quicker - we literally save hours.”
The Elixir Health Foods website not only allows customers to shop but it also serves as an e-info site allowing customers to research health conditions and symptoms as well.
“Broadband was fundamental to us. Not only did it liberate the way we can update and communicate information but it has allowed us to serve our customers much more effectively.”
In 2004 Elixir Health Foods was nominated by suppliers and customers for the Regional E-Commerce Awards run by the Department of Trade and Industry. The awards are designed to recognise and reward those organisations that have demonstrated excellence through the use of the Internet.
“We were thrilled to be runners up in the E-business start up category, especially as were competing against the whole of the South West.”
