Customer Relationship Management (CRM)
CRM covers all aspects of interaction between your business and your customers – this could be sales or service related. Computerisation has helped many businesses keep better data about their customers, and quickly access it when needed. A good CRM system will also allow you to produce high level management reports to look at customer trends and plan your future business strategy.
CRMs can be complex – and therefore are often the type of system that could be hosted by an Application Service Provider (ASP). (Click here for more info about ASPs.)
For example, a solicitor’s CRM could keep a track of all their customers’ progress when in the process of buying or selling a house. A sophisticated CRM could also allow customers to access their details over the web, and check the status of their sale or purchase. This would allow the solicitors to offer a better customer experience and a cheaper service, with less time taken up dealing with day to day queries.
A significant amount of data will need uploading to the ASP on a regular basis, to keep the CRM up to date, and broadband will allow you to do this quickly and easily.
Click here for free expert advice on using CRM in your business.
